Title: AI-Powered Concert Company | Brokk & Sindre Description: How much of a real concert company can specialized AI agents reliably operate across booking, contracts, marketing, communication and payments? Canonical: https://brokk-sindre.dk/en/cases/helheim - [Home](/en) - [Cases](/en/cases) - Helheim # AI-Powered Concert Company How much of a real concert company can specialized AI agents reliably operate across booking, contracts, marketing, communication and payments? By Mikkel Krogsholm · August 1, 2024 Digital workers need clear responsibilities, memory, handoffs and human oversight. I know because I use them in a real operation. - AI agents handle booking, contracts and communication - Automated marketing and social media - Minimal manual effort in daily operations - Proof of concept for AI-driven business ## Background Helheim is where I test how much of a real company AI agents can operate. The work involves real bookings, contracts, communication and concerts, so weak handoffs and unclear responsibility become visible quickly. ## How it works AI agents handle the majority of daily operations: - **Booking & contracts:** Agents that negotiate and generate contracts - **Marketing:** Automated content creation and social media - **Communication:** AI-powered correspondence with venues and artists - **Administration:** Payments, invoicing and accounting ### Tech stack - OpenAI and Anthropic models - [Activepieces](https://www.activepieces.com) and Flowise for workflows - Airtable as operational database ## What it proves Helheim is a living laboratory for AI agents. The work has taught me where responsibilities, memory, handoffs and human oversight have to be explicit. ## Related cases ### Danish Data for AI: MCP Servers Danish public registries such as Statistics Denmark and CVR require complex API calls and return large responses when AI systems use them. ### Agent-First API for Real Estate Data Realview wanted to test how AI agents could work directly with its real estate data through a modern, structured interface. ## Do you face a consequential AI decision? Write about the decision, or ask about a leadership briefing or talk.