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Nordisk smedescene — Brokk & Sindre hero-billede

AI-Powered Concert Company

Helheim

Client
Helheim
Challenge
Can a real concert company be run almost entirely by AI agents — handling booking, contracts, marketing and payments automatically?
Results
  • AI agents handle booking, contracts and communication
  • Automated marketing and social media
  • Minimal manual effort in daily operations
  • Proof of concept for AI-driven business

Background

Helheim is my personal proof of concept: can you run a real company almost entirely with AI agents? The answer is yes — with the right systems and the right architecture.

How it works

AI agents handle the majority of daily operations:

  • Booking & contracts: Agents that negotiate and generate contracts
  • Marketing: Automated content creation and social media
  • Communication: AI-powered correspondence with venues and artists
  • Administration: Payments, invoicing and accounting

Tech stack

  • OpenAI and Anthropic models
  • Activepieces and Flowise for workflows
  • Airtable as operational database

What it proves

Helheim isn’t just a concert company — it’s a living laboratory for what AI agents can do. The insights from here directly inform my work with enterprise clients.

Contact me

Let's talk about how AI can elevate your business

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