Brokk & Sindre

I advise on AI from the work I do myself.

My work sits where leadership, organizations, data and the newest AI systems meet.
Mikkel Krogsholm
Mikkel Krogsholm · Copenhagen
The short version

I help leadership teams understand what AI changes and choose what to do about it.

I have worked with organizations, data science, algorithms and technology across much of my career. I have operated companies, served on the board of Aarhus University and worked for and with global companies, Danish growth businesses and public authorities.

Today I use AI intensively in my own companies, products, digital workers and technical systems. That work keeps my advice current.

Three layers of experience

My experience has three distinct layers.

01

Leadership and organizations

Board work at Aarhus University, my own companies and career experience with organizations including Novo Nordisk, IKEA, Deutsche Telekom, LEGO, public authorities, GoMore and Miinto.

Brokk & Sindre clients have included BL, Miinto, Esmark, Byggeskadefonden, Landsbyggefonden, Vejdirektoratet, Kræftens Bekæmpelse, GoMore, Realview, Skolelederforeningen and Tiimo. The Tiimo engagement was AI advisory.

02

Data and algorithms

A long technical foundation in data science, statistical models, software and large data systems. It helps me understand new AI systems quickly and see what they require beneath the surface.

03

AI at the current edge

Active use in operations, product development, research, software and digital workers as the technology changes from month to month.

Why this matters

Some of the work I do today was not possible six months ago.

This is not merely an impression. Measurements on bounded software tasks have moved from minutes to hours while the price of a given level of performance falls. There is still no long track record for the newest agent systems. Useful judgment comes from short learning loops and knowing where a strong demo stops working.

My current initiatives include BeboerChatBot, Rentemester, Fremtidens Tegnestue, PreBID, Headway Skills and Digital Medarbejder.

Freja, Mikkel's digital generalist
FrejaGeneralist · cross-functional work
My own Human-Agent Organization

I lead a team of digital colleagues.

Freja is my generalist and keeps the work connected across the organization. The other colleagues each have bounded work, knowledge and responsibility. Daily operations show me what happens when AI receives an ongoing role and must collaborate with people and other digital colleagues.

Read my Human-Agent Organization manifesto
Selected digital colleaguesFive bounded roles in the wider organization
  1. 01
    JoannaFremtidens Tegnestue
    Architecture apprentice

    Builds architectural knowledge and supports the project with research and discipline-specific work.

  2. 02
    BeBoBeboerChatBot
    Product and growth colleague

    Works with product knowledge, research, content and business development in social housing.

  3. 03
    PrebenPreBID
    Technical domain colleague

    Investigates data, implements improvements and monitors product quality and open work.

  4. 04
    BalderHeadway Skills
    Project lead

    Keeps direction, tasks and progress aligned in the work with learning and skills.

  5. 05
    DigiDigital Medarbejder
    Knowledge colleague

    Turns practical experience with digital employees into knowledge, industry pages and sales material.

Brokk & Sindre

Do you face a consequential AI decision?

Write about the decision, or ask about a leadership briefing or talk.

Contact me